bastei lübbe marketing

Pricing- marketing tool number one for eBooks. Boje publishes pop-up books, storybooks and activity picture books, children’s books to read aloud and for beginners, as well as family books, young people’s books and non-fiction books, which have lasting value for children and their families in terms of their narrative, content, design and production. It is essential, to spend time with the individual shops and get to know them in detail. Find @bastei_luebbe Instagram stats and other social media profiles and rankings. Following the departure of Carel Halff (CEO) at the Annual General Meeting on 15 September 2020, Joachim Herbst will also take over the spokesman function. The company's core business also includes the periodically published puzzle magazines and novel magazines. Bastei Lubbe has a lot of manpower (seven employees) in digital accounting. One guiding principle still runs through the publishing programme today: special books are published here. … The Lübbe programme tells life stories: soulful and entertaining, touching and special. Depending on the “Genre” there might be some differences. DGAP-News: Bastei Lübbe AG / Key word(s): Quarter Results/Quarterly / Interim Statement 13.08.2020 / 07:30 The issuer is solely responsible for the content of this announcement. Shops should test which pricing mechanisms can push the market forward. 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. And I wish I could read this story for the first time again. Bastei Lübbe has been the market leader in the growing hardcover fiction segment for many years, almost completely unchallenged, and was also number 1 in 2013 in the fiction ebooks segment. They inspire and help to create a conscious lifestyle, whether through fulfilling relationships or a cosy home where we can feel good and regenerate. Nice-Price: If the regular e-book price is not working or the publisher knows that it will not work in this digital segment, a so called nice-price is defined. How are you coping with the Corona virus crisis? Search job openings at Bastei Lübbe. Currently, about one third of the readers are willing to read digitally. The latest findings are conveyed in an uncomplicated way, close to everyday life: so every reading moment becomes a time out on its own. True to the motto of Lübbe Audio's first hour, the motto is also true here: That sounds good! Lübbe Hardcover Lübbe Paperback Lübbe Pocketbook. Shareholders have had an even rougher run lately, with the share price down 29% in the last 90 days. This is one reason why Bastei Lübbe also has an English-speaking publishing program: It enables the publisher to experiment with prices in countries that do not have a net price agreement like Germany does (such as the airlines: Price rise or fall depending on the current situation). Even though it is in the high-price eBook segment, the reader likes it. The company's core business also … summer novels in the collection “Beach kisses”: Summer of love, Summer of dreams, Summer of longing etc.). @bastei_luebbe Instagram Influencer Profile - Contact Bastei Lübbe Yet, the sales volume/revenue only constitutes only 10% of the overall market – which means, a trebling can still be expected. The satire "Look who’s back" by Timur Vermes was an international success. Bookbytes-blogger Knut Nicholas Krause listened to her presentation and summed up the key take-aways. Lübbe: Life itself writes the best stories. Hence, an exclusive forerun with selected cooperation partners would be a good opportunity. Lübbe Audio, one of the largest audio book publishers in Germany, produces audio books and radio plays in its four in-house sound studios. This is the type of price that is suitable for the current competitive landscape in the segment – independent from the print product. Felix Rudloff is Member, Executive Board at Bastei Lübbe AG. Mrs. Mirschinka had one other example of an exclusive, digital campaign that was realized with the German book distributor “Hugendubel” for a special edition by Rebecca Gablé: A special edition of Rebecca Gablé`s “Der dunkle Thron” (“The dark throne”) was created. Latest Bastei Luebbe AG (0QHC:LSE) share price with interactive charts, historical prices, comparative analysis, forecasts, business profile and more. Erfahren Sie mehr über die Kontakte von Kathrin Kummer und über Jobs bei ähnlichen Unternehmen. LYX.digital is our e-book imprint, where the e-books for the LYX print books have been published since 2010. In addition, he established the knk implementation procedure for media companies based on Microsoft’s Sure Step methodology. Because one of the most beautiful things in life is to give affection and attention, the Lübbe programme also presents original gift books and heartwarming illustrated books. Sarah Mirschinka, Sales Manager Digital at Bastei Entertainment, explained the publisher’s strategy in detail at the Leipzig Book Fair. It operates through Books... Company Analysis and Financial Data Status Unless specified all financial data is based on a yearly period but updated quarterly. Bastei Lübbe uses a subscription offer for a well targeted generation of additional revenue, for “backlist boosting”, to acquire new customers, to fight piracy, to increase discoverability in the online book market, and to strengthen series and authors etc. They stimulate self-development and mindfulness and direct our attention to our sources of strength. Breathtaking suspense and great emotions are the main focus. 19.09.2019 Bastei Lübbe acquires German rights to Max Seeck’s FAITHFUL READER in a pre-empt; 18.09.2019 Max Seeck’s FAITHFUL READER creating buzz internationally – Read the full English translation now! London-based Canadian digital author, Kate Pullinger, a professor at Bath Spa University, created one of the eight properties on the site, Jellybone, about smartphone messages from beyond the grave. In general Mrs. Mirschinka would like to be able to launch short-term campaigns for digital products to react flexibly changing market conditions – as long as there are no fixed price regulations in the market (like the fixed book price in Germany). The portfolio includes numerous classics with cult status, such as “G-Man Jerry Cotton”, “Ghostbusters John Sinclair”, “Dr. Sehen Sie sich das Profil von Kathrin Kummer auf LinkedIn an, dem weltweit größten beruflichen Netzwerk. Corporate Governance Bastei Lübbe AG’s ISS Governance QualityScore as of N/A is N/A. We put our heart and soul and passion into programme selection and cover design and would like to inspire as many of you as possible with our books! Free: In addition to the tools mentioned above there is also the possibility to give away e-books for free – if this is directly linked to big author promotion campaigns or as a teaser to an upcoming series. The advertising value in the Amazon-universe was huge, e.g. Pricing- marketing tool number one for eBooks. View Felix Rudloff’s professional profile on Relationship Science, the database of decision makers. We focus on successful content for the eBook market - but many of our titles are also published as paperbacks or audio downloads. But larger connections behind current events and their long-term consequences cannot be explained in a few minutes or with a few characters. Franziska Hauser's novel "Die Gewitterschwimmerin" was on the longlist for the German Book Prize 2018, and Felix Bork's non-fiction book "Oh, eine Pflanze" was named one of the 25 most beautiful German books of 2019. In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. The Quadriga publishing house addresses demanding readers with its programme. A lthough mobile storytelling startup oolipo ‘s administrators told Publishing Perspectives in late September that its tools for user-generated content would be rolled out in October, the startup’s majority shareholder—German publisher Bastei Lübbe—has decided to … Digital Marketing Campaigns; Business Data Solutions. Salaries, reviews and more - all posted by employees working at Bastei Lübbe. Director (Vorstand) Other Companies recomended by Kompass: Buy your prospection list. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content. The challenges of eCommerce are visibility and high-quality metadata. 07.08.2019 New fiction deals for Laura Lindstedt, Max Seeck and Mia Kankimäki Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with … A special place in this programme is taken by the successful series of ERFAHRUNGEN (= EXPERIENCES). DGAP-Ad-hoc: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Only the book can do that. _About Bastei Lübbe AG:_ Bastei Lübbe AG is a German publishing house based in Cologne, which specializes in the production of books, audio books and eBooks with fiction and popular science content. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support Detailed company description & address for Bastei Luebbe AG. DGAP-Adhoc: Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Bastei Lübbe is a major publisher of genre fiction and pulp fiction in the German language. The company's core business also includes the periodically published puzzle magazines and novel magazines. The core business of the company in the book segment covers classic publishing and periodically published puzzle magazines and novels. Supervisory Board decides on succession. The digital pre-publication might be used to create publicity on the web, to be better ranked in eCommerce stores and boost print sales. One glance at the individual brands and shareholdings casts light on the entire range of Bastei Lübbe AG, which has now developed into a broadly diversified media concern. Here you will meet many well-known names such as Karin Slaughter, Tess Gerritsen, Nora Roberts, Susan Mallery, Daniel Silva or Jennifer L. Armentrout. The Bastei Lübbe AG is a medium-sized book publisher in Germany. There is a tendency for each shop to have different needs else (different titles, genre campaigns, season-promotions (e.g. In fiction, Lübbe offers the broad and varied spectrum of entertainment literature in hardcovers, paperbacks and pocketbooks. Bastei Lübbe AG was founded in 1953 and is headquartered in Cologne, Germany. Director-Management Board at Bastei Lübbe AG Biography Mr. Hartmut Räder is a Member-Management Board at Bastei Lübbe Verwaltungs GmbH.Mr. However, according to Mrs. Mirschinka, there is one thing subscription offers are not suitable for: the initial publications. Bastei Lübbe is proud and honoured to share Max‘ vision as his German publisher. Reported anonymously by Bastei Lübbe employees. As in the digital market, it is even more difficult to make new titles popular than in the stationary book trade, especially when it comes to digital only programs, it is even more important to make the titles visible. All these stories have brought a whole range of well-known and popular audio book speakers to life. Use the PitchBook Platform to explore the full profile. Clear points of view, contributions to debates and looking beyond the day. Since 2011 it has been part of Bastei Lübbe AG. Sven Regener, Jenny Erpenbeck, Karen Duve, Frank Goosen and Walter Moers published their first works with Eichborn. - Nachrichtendetails | Börse München E-books, naturally, have become a top priority. The company's core business also includes the periodically published puzzle magazines and novel magazines. DGAP-Ad-hoc: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Furthermore, short stories are used to generate awareness for unknown authors. Salaries, reviews and more - all posted by employees working at Bastei Lübbe. Then subscribe to our free newsletter! Strong heroines are the focus of our novels as well as heroes you simply have to fall in love with. She gave an example: The authors of “Rattenkinder” (“rat kids”, a German thriller novel) would be self-publishers. Another usage of eBooks is the publication of short novels created by famous authors (e.g. Stefan Frank”, “Der Bergdoktor” and the bestselling western novels by G. F. Unger. These books inform about the latest findings in the field of health and nutrition and give advice. Baumhaus and Baumhaus Taschenbuch publish storybooks, children’s books, »books for boys«, film books and young people’s books as well as recordings, radio plays and merchandise on book-related topics or film productions. Valuable. The paperback itself costs €9 and is now published as an eBook divided into three “Splits” for €2 each. See what employees say about what it's like to work at Bastei Lübbe. With the labels, we address different reader groups in marketing and sales in a targeted manner: At beHEARTBEAT, our readers will find romance novels, romance, historical novels and family sagas; at beTHRILLED, fans of crime novels, thrillers and cosy-crime will get their money's worth. Contact people - Bastei Lübbe AG Download the executives list. Knut Nicholas Krause M.Sc., CEO and Founder of knk, has been active as an IT consultant for medium-sized companies since 1986. ”Be my valentine”, bargains, sweepstakes etc.). Lübbe Life deals with topics around a healthy and conscious lifestyle. In most of the cases, Bastei Lübbe would know better what works in the different shops than the shop operators themselves, especially in small shops. When this method can be used most efficient varies from title to title. The Supervisory Board of Bastei Lübbe AG has appointed Simon Decot (49) to the Executive Board member responsible for programme with effect from April 1, 2020 and Sandra Dittert (50) to the Executive Board member responsible for marketing and sales with effect from August 1, 2020. Purchase a Company list with the executives and contact details. [to new competitors, startups etc. Annett Brandt: We very quickly launched programs to support . With annual sales of approx. Sandra Dittert (Director of Marketing/Sales) and Joachim Herbst (CFO) joined Bastei Lübbe on 1 August 2020 and the new Management Board has now fully taken up its work together with Simon Decot (Director of Programme). 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. In return, they made an advertising subsidies counter transaction with the publisher. What marketing strategies does Luebbe use? The fact that Bastei Lübbe actively focused on marketing e-books very early on means that we have extremely good contact with the various shops and a wealth of experience in this area. Our books inform, give tips and inspire ideas. In June, Bastei Lübbe, one of Germany’s top trade publishers, ... Bastei Entertainment, a stand-along department responsible for the creation and editing of e-books and focusing on the marketing and distribution of digital content, the majority of it created in-house. The novel booklets are distributed in numerous countries worldwide and translated into several languages. Bastei Lübbe AG, Cologne, District Court of Cologne HRB 79249: Earnings, Taxes, Revenue, Employees, Network, Financial information In June, Bastei Lübbe, one of Germany’s top trade publishers, ... Non-book and merchandising have become an important part of the publishing business, and departments for crossmedia marketing were established in order to license content and rights for TV, movie, and game production. Supervisory Board decides on … Sales activities: individual digital campaigns and exclusive cooperation. Bastei Lübbe is one of the industry`s key pioneers when it comes to commercialization of eBooks. Mrs. Mirschinka evaluates this as an extraordinarily successful advertising campaign for an old bestseller title of which the target group at Amazon was not aware – as the bestseller was published 13 years ago when Amazon not yet operating in the German market. Sehen Sie sich auf LinkedIn das vollständige Profil an. DGAP-News: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Joachim Herbst to become Spokesman of the Executive Board of Bastei Lübbe AG at the end of 2020 17.12.2019 / 09:30 The issuer is solely responsible for the content of this announcement.Joachim Herbst to become Spokesman of the Executive Board of Bastei Lübbe AG at the end of 2020Carel Halff remains CEO until the end … In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. Bundles: Various titles are combined into a double volume or trilogy, usually in a new, fancy design. And only authors of high competence can do that. With a total of twelve publishing houses and imprints, the group of companies currently has around 3,600 … Board of Bastei Lübbe AG, the total compensation of Mr Kluge at Bastei Lübbe AG is €343,000. It is based in Cologne, Germany.As of 2010, it was the largest independent book publisher in Germany, and it claims to be one of the three largest audiobook publishers in Germany. Bastei Lübbe: Reorganisation of the Executive Board completed. One glance at the individual brands and shareholdings casts light on the entire range of Bastei Lübbe AG, which has now developed into a broadly diversified media concern. “Series are the highest strategic priority” explains Mrs. Mirschinka, referring to the decades of experience in the market of paperback novels. It is important that these price campaigns no not become “inflationary” but to target them well, states Mirschinka. From 2016 to 2020, numerous audio books have been published under the label "HarperCollins bei Lübbe Audio" as an integral part of Bastei Lübbe AG and extended portfolio of the long-standing successful label Lübbe Audio. The eBook market is still a growth market in Germany. Description. Bastei Lübbe benefits and perks, including insurance benefits, retirement benefits, and vacation policy. Splitting: For example, Andrea Camilleri, a high-quality crime author. In the viewpoint of Mrs. Mirschinka, campaigns help to reach a good visibility and good shop rankings, as they cause sustainable upselling (additional sales that balance the costs of price reductions or campaigns) and strengthen the authors or series brands. The traditional company, which is located in Cologne, publishes in seven publishing houses belletristic literature in the form of novels, novel series and audio books. You want to be notified about future events and knkpublishing improvements? Information on stock, financials, earnings, subsidiaries, investors, and executives for Bastei Lübbe. Salaries, reviews and more - all posted by employees working at Bastei Lübbe. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. In this context she refers to the controversial marketing deal of Amazon in the beginning of 2016: Amazon gave the Bastei Lübbe bestseller “Illuminati” by Dan Brown (which was the origin of the segment “mystery thriller”) to customers who would download the free Amazon Kindle app until January 14 for free. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Luebbe. Bastei Lübbe AG is an international media group based in Cologne. Launching price: There can be a special price up to three weeks after the first publication date – after that the regular price is applied. At the same time, Bastei Lübbe is an innovation driver in the field of digital media and exploitation channels, among other things through the production of thousands of audio and eBooks. VEMAG Verlags- und Medien AG specialises in every market outside of the book trade but sells books internationally in particular in high-traffic areas in food retailing. Total reach: 2266. If you have questions or suggestions regarding our products and our company, please feel free to contact us. Together, the labels offer the suitable reading content for every reading mood! Today, we offer a varied programme with a strong focus on romantic entertainment and stirring love stories for demanding frequent readers and book junkies. Corporate Governance Bastei Lübbe AG’s ISS Governance QualityScore as of N/A is N/A. Our time is diverse and so must be our programme: politics, society, nature, culture and much more. There are 1 executives at Bastei Lübbe AG getting paid more, with Carel Halff having the highest compensation of $637,000. Bastei Lübbe AG is the leading publisher of novels, youth literature and non-fiction, marketing works that include best-sellers by star authors like Ken Follett, Dan Brown and Jeff Kinney. In 2021, Lübbe Audio will already be celebrating its 25th anniversary. The aim is optimal discoverability of Bastei Entertainment’s eBooks in the respective shops. This approach not only improves the ranking of the title on the online platforms, but also leads to a higher conversion rate on the following titles of the digital series. Going back two years, Bastei Lübbe established Bastei Entertainment, a stand-along department responsible for the creation and editing of e-books and focusing on the marketing and distribution of … See what employees say about what it's like to work at Bastei Lübbe. Collections/anthologies: Five single titles (from the backlist) are reused as an anthology (e.g. These are stories about the courage to dare the extraordinary and the realisation that anything is possible. Eichborn Verlag was founded in 1980 and looks back on an eventful history. Success factors include transparent payment rules (e.g. DGAP-News: Bastei Lübbe AG / Key word(s): Change of Personnel19.06.2017 / 19:00 The issuer is solely responsible for the content of this announcement. To the contrary; it always happens, but to a varying extent. Max Seeck definitely knows how to create tension. Overall, it is about offering a wide range of actions to experiment with. 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. While many eBook distributors were indignant, there were also those voices of small book distributors who praised Bastei Lübbe as they always got support from the publisher in realizing their own campaign ideas – Bastei Lübbe treated them all equally. Because each of us plays the leading role in our own lives. With the Lübbe fiction program it is easy to leave everyday life behind and dive into fascinating worlds. With thrillers, crime novels, epic, emotional and humorous literature, especially for female readers, as well as historical novels, the publishing program includes the most popular core genres. As a publisher, one has to strengthen the authors and series brands and to justify one’s actions or non-actions towards the authors.

Hotel Infinity Pool Bayern, Bootshaus Demmin Kaufen, Dr Moosburger Rickatschwende, Fahrrad Luftpumpe Hagebaumarkt, Bachelor Of Science Psychologie Jobs, Fotografie Studium Berlin, Duales Studium Banking And Finance Erfahrungen,